GJO is a Norwegian furniture brand and e-commerce platform dedicated to delivering an exceptional shopping experience tailored to the modern lifestyle of China’s youth. From scratch, I designed and developed the full brand identity, visual system, and e-commerce website, while also crafting the brand’s story and philosophy—centered around pleasure, personalization, and nature. With the rapid growth of the real estate market and an increasingly educated young population in China, the demand for high-quality furniture has surged.